Frequently Asked Questions

Find answers to some questions you may have about our products!

Yes! HTB is gluten-free, vegetarian, and dairy-free.

HTB is slightly bitter, but that is because the beneficial phytonutrients in it (particularly rutin) are bitter. Bitter is truly better for you!

There are no known health risks associated with eating HTB products. If you have any concerns, please consult a healthcare professional.

Multiple credible sources have conducted clinical research to prove the health benefits of HTB. To check some credible research sources, click here   

HTB has high rutin content. Research has shown that rutin helps with blood sugar, blood pressure, and cholesterol levels. To check some credible research sources, click here


Yes, HTB is a low-calorie plant.

Our HTB is sourced from the mountains in North West, China. It is harvested at 2500-3000m elevation in harsh climates.

Despite having "wheat" in its name, HTB is actually a fruit seed (though it is equally, if not more healthy!)

HTB has more nutrients and higher antioxidant content (rutin, quercetin, vitexin, etc.), than common buckwheat.

Yes, HTB has a low Glycemic Index, making it safe for most people with Type 2 diabetes to consume.

HTB's antioxidants, including rutin, may prevent the formation of blood clots and heart inflammation. It also improves your blood pressure and blood lipid profile, lowering levels of LDL (bad cholesterol) and promoting higher levels of HDL (good cholesterol). 

Yes, HTB is an excellent plant-based protein source.

Soba noodles are made with common buckwheat and wheat flour, with wheat flour being the predominant ingredient to make it cheaper to produce. Many companies often add flavourings and other additives that make noodles unhealthy. Our HTB noodles are exclusively made using HTB flour, konjac, and water.

Our HTB noodles are made from 99% Himalayan Tartary Buckwheat (HTB) flour and 1% konjac flour (to help hold the HTB together). Our goal is to provide the healthiest possible products; thus, we don't dilute our noodles with cheaper additives and wheat flour. Our HTB noodles are dense in nutrients, owing to their near 100% HTB concentration; a small serving can keep you full for longer.