Our mission is to deliver health and well-being to you.

Our Story

Learn more about us, our team, and our values!

Our story is a testament to resilience, carved out of two decades spent navigating life's challenges – from battling severe food allergies to confronting the challenges of metabolic syndrome. We understand deeply that embracing a new dietary path is not merely a choice; it's a profound transformation that reaches into every corner of one's existence.

Our journey began several years ago when an unexpected Prediabetes diagnosis shattered the illusion that health concerns are distant speculations. It was a stark reminder that life can pivot unpredictably, often when we least anticipate it. This revelation thrust us into an unwavering quest for well-being, one that would be marked by fundamental lifestyle shifts and an unwavering commitment to educated food choices.

Join us in the world of Himalayan Tartary Buckwheat (HTB), an extraordinary food with the potential to reshape lives. For over two decades, we've tirelessly searched for the right foods, crafting dishes that genuinely impact health. Today, we are thrilled to share the transformative power of HTB with you, offering a selection of healthier choices that not only nourish the body but also infuse it with boundless energy and lift the spirits. Our mission is to serve as your guide on a journey to reconstruct your relationship with food, taking you from frustration to nourishment.

As people who have weathered the storms of health adversity, we resonate deeply with the challenges that accompany such journeys. We wholeheartedly invite you to walk beside us, to experience the highs and lows, the victories and obstacles. Our range of HTB teas and foods isn't merely a collection of products; they are instruments of transformation.

We believe that life's bitterness need not define its sweetness. It's a message we are fervently committed to conveying – that 'bitter' can indeed be 'better' for our health. Our mission extends far beyond changing our dietary direction; it's about rediscovering what we've long forgotten.

We are here to introduce better, healthier choices to those who have been held hostage by dietary fears, to offer education that empowers individuals to savor every mouthful without guilt, secure in the knowledge that what they consume serves their bodies well, fostering healing and vitality.

Food is a bridge that connects us – to relationships, to shared love, and to moments cherished with others. We aim to instill confidence in every bite of our offerings, knowing that our products can be integrated into treats without compromising health. We're in the business of reintroducing the joy of healthy foods, making them both fun and delicious, rekindling vitality in our lives.

Join us in this venture of change, where healthier habits are forged, delicious, nutritious food becomes a cornerstone, and a nurturing relationship with food and people is cultivated. Together, we'll rewrite the narrative, steering our lives toward better, brighter tomorrows.

With heart and determination,

The Founders of Bitter Better Canada